Transforming Lives Through Innovative Seamless Self-Care Solutions

At BackJoyCo (Parented by Original Design Therapeutic Technologies LLC), we harness the power of cutting edge discoveries in the biosciences and fascial biomechanics to deliver non-medical, non-invasive proprietary self-care devices that fit so seamlessly into everyones' activities of daily living. 

Our devices promote overall wellness and longevity by;

  • Neutrally aligning the back and neck to relieve pressures torsion and pain
  • Seamlessly correcting poor posture 
  • Promoting healing sleep 
  • Strengthening balance and movement 

Welcome to the Original BackJoy Company 

Founded by Preston Willingham in 1985 originally as BackJoy Inc, the reorganized BackJoy Company is led by Cofounders, Preston Willingham and Sarah Adomakoh. The BackJoy Company is a wholly owned subsidiary of Original Design Therapeutic Technologies led by Preston and Sarah . We are building on the legacy of over 5 million satisfied customers. Our products have relieved back and neck pain for over 5 million people in over 55 countries in the last 10 years, this has allowed us to continue researching methods to push The BackJoy movement even further.

Meet our Team

Our Mission

To deliver practical, science-backed Sleep-Sit-Stand self care solutions that seamlessly, affordably and effectively help people live, work, and sleep better.

Our products are made to be functional, travel friendly, and easy to use on a consistent basis, allowing you to live your desired lifestyle for longer

Our Promise

You'll experience self-care solutions and effective results that fit seamlessly into your everyday activities whatever your career or preferred pastimes. 

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We're changing the way the world thinks about back self-care

We are driven by a vision to positively impact the healthcare continuum through technological innovation in preventative back self-care. Our mission is to provide state-of-the-art solutions that improve patient outcomes and enhance their overall quality of care while reducing their healthcare related spending. In doing so, we redefine standards for integrating therapeutic self-care inventions with traditional treatment and care. Our focus is also on compassionately fulfilling unmet needs. Each customers' journey to wellness empowerment starts with their first purchase and does not end there. So far we're on track, as we make a meaningful difference in the lives of our device users to date, worldwide.

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Multi-Generational Solutions for your self-care Needs 

Each of your spine's delicate vertebra is vulnerable to wear, tear, pain and inflammation, and ultimate damage. Here at The BackJoy Company, we believe that form the earliest ages when we start to move and sitting, that aligning our spine throughout all activities of daily living, sleeping, sitting, standing or moving is a necessity, not a choice. It is VITAL for keeping each vertebrae resilient enough to support the whole body.

To live your dreams for as long as possible.

  • Improve your Posture Improve your Life!